This article is written by Kyle Lantion, a longtime Call of Duty fan who hopes The Replacer will drop by one these days to relieve him of the more mundane, everyday tasks so that he can focus on more gaming.
With the release of Call of Duty: Black Ops 6 in a few weeks, an all-time fan-favorite Icon returns to the scene. That’s right, The Replacer is back and here to make sure you and every other gamer can focus on the important thing: playing Black Ops 6!
Who is The Replacer, you ask? Why, he’s only one of the franchise’s most beloved Call of Duty icons! He was first introduced 11 years ago in 2013 and has since saved gamers the trouble of attending to daily tasks. He Replaces us so we can attend to more important priorities (playing Call of Duty).
Swedish Actor Peter Stormare returns to reprise his role as the legend himself in the latest trailer for Black Ops 6, and boy, does he not disappoint. Stormare steps onto the scene with his intimidating and deadpan, yet comedic, intensity that all fans love to see and brings it to all kinds of scenarios. From replacing average dads to even the Pope himself, The Replacer has got everyone covered.
The campaign dropped yesterday with a 60-second ad during Sunday Night Football, and attentive fans tuning in went wild for it. Less than an hour after the advert was posted online, hundreds of fans reacted with comments like “We have never been so back!” and “God, I love him so much.” Fans have loved his portrayal in the past, and seeing him back in action is bound to evoke nostalgia.
You can check out the video HERE.
According to Activision’s Marketing Officer, Tyler Bahl, the Replacer campaign is set to reach unprecedented levels of cultural relevance and tells us to stay tuned for more Replacer hijinks. That’s right; there will be more Replacer antics soon as we lead up to the release of Black Ops 6. He’s set to take on even more unexpected roles like Canelo Álvarez’s trainer and an ESPN announcer, so watch out for those moments.
The Replacer campaign, officially launched in the US, is set to release internationally, launching soon across 30 markets, including Latin America, Europe, and Asia-Pacific. The campaign will emphasize TV, print, and paid social channels. Nearly 30 distinct media placements featuring The Replacer will be incorporated into sports, music, and other forms of media across multiple platforms.
The Replacer was introduced as an in-game character back in Black Ops 3, and fans are excited to see if the same will happen in 6. While it’s not stated that he will be a playable character again, fans are happy to have him back in their favorite ad campaign.
Looking for a device to play Black Ops 6? How about the ROG Ally X?
Read More:
The ROG Ally X: The Latest Upgrade in the Handheld Gaming Arena – VRSUS
