realme Unveils Bold Three-Year Vision at MWC 2025, Launching the realme 14 Pro Series and Showcasing Imaging and AI Breakthroughs

realme Introduces Its Strategic Plan Alongside the Global Launch of the realme 14 Pro Series.

realme, one of the world’s fastest-growing smartphone brands, has laid out its ambitious three-year plan at MWC 2025, setting its sights on doubling its global user base while expanding further into the mid-to-high-end market. Alongside this announcement, the brand introduced the realme 14 Pro Series and showcased its latest imaging innovations, including the realme Interchangeable-Lens Concept.

“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, Vice President and CMO of realme. “Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”

Expanding the Global User Base with a Three-Year Growth Plan

realme plans to accelerate its growth by targeting more than 100 markets worldwide, capitalizing on its strong performance in 2024. With notable success in regions like Spain, Italy, and Mexico, the company aims to double its global user base within three years.

At MWC 2025, realme reinforced its commitment to product innovation, presenting three key smartphone lineups designed to elevate user experiences:

GT Series: Branded as the “Next-Level Performance Flagship with AI,” it promises top-tier performance, superior gaming, AI enhancements, and advanced imaging technology.
Number Series: Marketed as “Next-gen Performance & Camera,” it balances powerful performance with exceptional camera capabilities and sleek aesthetics.
C Series: Positioned as “Better Tech for Youth,” this lineup focuses on smooth performance and durability at an accessible price.

realme also announced its NEXT AI initiative, aimed at making AI technology more accessible to young users. Over the next three years, the company plans to ship 100 million AI-powered smartphones globally, featuring premium chipsets and large battery capacities across its product lines.

Gaming and Pop Culture Collaborations to Engage the Youth Market

realme is strengthening its ties with the gaming industry through strategic partnerships with major titles such as Mobile Legends: Bang Bang, Free Fire, Honor of Kings, and Battlegrounds Mobile India. These collaborations will bring exclusive event activations, co-branded products, and innovative technology integrations tailored for gamers.

In addition to gaming, realme is venturing into entertainment and luxury partnerships. The brand has confirmed two major collaborations set for 2025, promising limited-edition products inspired by leading IPs that resonate with young audiences.

realme 14 Pro Series: Flagship-Level Features Without the Premium Price Tag

The highlight of realme’s MWC showcase was the global launch of the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. Created in collaboration with Valeur Designers, the 14 Pro+ and 14 Pro models feature a “Unique Pearl Design” with thermochromic pigments that shift from pearl white to vibrant blue in cooler temperatures.

Other standout features include:

Suede Grey variant with a premium vegan suede leather finish
MagicGlow Triple Flash for professional-grade nighttime portraits
TÜV Rheinland Rugged Smartphone Certification (IP69, IP68, and IP66) for underwater durability

realme Interchangeable-Lens Concept: Redefining Mobile Photography

realme also introduced its Interchangeable-Lens Concept, a prototype that brings DSLR-like photography to smartphones. Featuring a 1-inch custom Sony sensor and a lens mount system, users can attach professional-grade lenses, including a 73mm portrait lens and a 234mm telephoto lens, to achieve lossless 10x zoom and stunning optical clarity.

Although still in development, this concept underscores realme’s commitment to innovation, addressing industry challenges like sensor size limitations and digital zoom quality.

realme also introduced AI-powered imaging tools:

AI Voice-based Retoucher: Edit photos using voice commands like “Remove the background” or “Change the sky to sunset.”
AI Video Eraser: Remove unwanted objects or people from videos with a single tap.

Local Availability and Pre-Order Details

The realme 14 Pro Series will officially launch in the Philippines on March 20, 2025. Pricing details are yet to be announced, but customers can pre-order in realme stores nationwide until March 19, 2025.

Pre-order perks include: