Get ready, coffee lovers! With over 320 branches across the nation and more than 40 million cups of coffee served, PICKUP COFFEE and their signature green carts and cups have become a beloved sight in major cities. This Filipino powerhouse is on a mission to secure its spot as the country’s #1 fast beverage brand, boasting an explosive growth trajectory unmatched by any other food and beverage chain in just three years!
Fueled by their passion to UPlift everyone with delicious and surprisingly affordable drinks, they’re committed to serving up premium espresso in every cup. Each delicious brew is crafted from 100% Arabica beans, freshly pulled per order by skilled baristas dedicated to perfection.
On February 25, 2025, PICKUP COFFEE celebrated its 3rd Anniversary in style, launching an anniversary collection that’s as bold and exciting as their mission—three dynamic collaborations to commemorate three incredible years!
Limited Edition Merch!
First up, they dropped a surprise for their PICKUP Friends with a limited edition shirt created in partnership with SECRET FRESH. Available in classic black and white, this shirt features a stunning art piece on the back by Winnie Yip Xin Wei (also known as WINNIEYIPPIE), showcasing her original character BBG (“Bubble Butt Girl”) celebrating PICKUP COFFEE’s anniversary right at an iconic cart. Want to snag this limited edition shirt? Head to select PICKUP COFFEE branches through the PICKUP APP or visit Secret Fresh HQ at Ronac Art Center!
Exciting Prizes and Collabs
But that’s not all! PICKUP COFFEE also dropped a special WINNIEYIPPIE release—the PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy! This adorable little figure reimagines the beloved “Bubble Butt Girl” as a PICKUP barista decked out in a cute PICKUP COFFEE cap and tee. With only 100 pieces up for grabs, you’ll have to enter a raffle draw to own one. Here’s how to join the fun:
- Step 1: Collect 10 stamps on the PICKUP APP to earn a raffle voucher for a shot at purchasing the collectible BBG Toy. The more vouchers you redeem between March 8-14, the better your chances!
- Step 2: 100 lucky PICKUP COFFEE APP users will be randomly selected. Winners will be announced on March 17, 2025, at 6 PM via @pickupcoffeeph socials.
- Step 3: Those chosen will receive an SMS and email confirmation with all the details needed to snag their collectible BBG Toy.
Remember, the raffle is open from March 8 to March 14, 2025, so don’t miss your chance!
New Flavors!
And just when you thought it couldn’t get any better, PICKUP COFFEE has teamed up with Auro Chocolate for another exclusive collaboration! Get ready for the indulgent Auro Pistachio Chocolate Milk (just Php 99 on the PICKUP APP), blending the rich, velvety goodness of Auro’s premium cacao with the nutty, buttery essence of pistachio. This limited-time treat will drop on March 12, 2025, as part of PICKUP COFFEE’s Pistachio Series, which also features the classic Pistachio Milk (also Php 99 on the PICKUP APP). This collaboration showcases the commitment to innovation, quality, and Filipino craftsmanship shared by both brands.
As PICKUP COFFEE continues to expand, they are eager to spread their UPlifting coffee experience to even more communities. Property owners and brokers with unleased spaces are invited to join in on this exciting growth. To explore partnership opportunities, reach out at expansion@pickup-coffee.com. With more collaborations, innovations, and store openings on the horizon, PICKUP COFFEE is set to make 2025 their boldest year yet!
Want more exciting events? Check these one’s out!
Read More
Meet Fuego Gaming at MPL Philippines Season 15!
Top Pinoy Wrestling Talents and International Superstars Collide at Dexcon: Wrestlestorm 2!
