POCO just unveiled the F7 Series during a grand launch event in Singapore. The highly-anticipated lineup, featuring the POCO F7 Ultra and the POCO F7 Pro, is one to look out for. As POCO continues to carve a niche among young tech aficionados, this flagship duo exemplifies the brand’s dedication to delivering high-performance technology at competitive prices without compromising on quality.
Angus Ng, Head of Product Marketing at POCO Global, articulated the vision behind the F7 Series: “With the POCO F7 Series, we’ve made cutting-edge technology more accessible than ever. For the first time, we are introducing an Ultra model that takes power and performance to a new level for POCO. By blending flagship features with exceptional pricing, the launch of POCO F7 Ultra and POCO F7 Pro marks a significant leap forward, reflecting our commitment to continuously refreshing the user experience and empowering users to maximize their potential in work, play, and creativity.”
Unleashing Power and Performance
At the core of the POCO F7 Ultra is the Snapdragon® 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset. The enhanced efficiency is underscored by a significant reduction in peak power consumption, allowing the device to deliver extraordinary results with minimal energy usage. With an outstanding AnTuTu score of 2,843,461, users can expect unparalleled performance whether engaging in resource-heavy gaming sessions or navigating multiple applications seamlessly.
The F7 Ultra sets a new precedent by incorporating POCO’s inaugural dedicated graphics chip, the VisionBoost D7 chipset. This advanced 12nm processor enables ultra-smooth 120FPS gaming, 2K Super Resolution for unmatched clarity, and Game HDR. On the video front, the device employs Dual-core Visuals technology to enhance resolution, frame rates, and HDR quality on platforms like YouTube and Netflix, ensuring every viewing experience is captivating.
Accompanying this powerhouse hardware is Xiaomi HyperOS 2, which streamlines performance with a suite of intelligent innovations, including HyperCore, HyperConnect, and HyperAI. Furthermore, the F7 Series incorporates WildBoost Optimization 4.0, which harmonizes the Snapdragon 8 Elite Mobile Platform and VisionBoost D7 chipset, ensuring an ultra-smooth gameplay experience. Even across demanding titles, players can enjoy stunning graphics without overheating.
Meanwhile, the POCO F7 Pro, powered by the Snapdragon® 8 Gen 3 chipset, achieves an ideal balance of speed and efficiency. This variant runs on Xiaomi HyperOS 2 straight out of the box and delivers fast, fluid performance across diverse applications. With WildBoost Optimization 4.0 backing it, the F7 Pro promises a responsive gaming experience, supporting Smart Frame Rates of up to 120FPS.
Extended Battery Life for Nonstop Action
With smartphone usage ever climbing, efficient battery performance is paramount. The POCO F7 Ultra comes equipped with a robust 5,300mAh (typ) battery, bolstered by a remarkable 120W HyperCharge capability, achieving a full charge in just 34 minutes. Additionally, the inclusion of 50W wireless HyperCharge offers users the convenience of fast charging without cables.
Meanwhile, the POCO F7 Pro boasts a larger 6,000mAh battery, complemented by 90W HyperCharge for breathtaking battery longevity even during intensive tasks. With the POCO Surge P3 charging chipset and the POCO Surge G1 battery chipset in sync, users can expect optimized charging speed and longevity, retaining over 80% of battery capacity after 1,600 charging cycles.
Advanced Photography that Captures Every Detail
The POCO F7 Ultra unveils the brand’s most sophisticated imaging system to date, featuring a triple-lens setup that includes the strongest HDR main camera, the first flagship-level floating telephoto lens, and the highest-pixel ultra-wide camera in its lineup. This versatile configuration supports eight classic focal lengths, offering photographers impressive flexibility to capture every scene with stunning clarity.
The centerpiece of this camera system is the 50MP main camera, powered by the Light Fusion 800 image sensor, providing vibrant and detailed images, even under difficult lighting conditions. Additionally, the floating telephoto lens unlocks creative possibilities that allow for intricate macro shots as close as 10cm, vivid 2.5X (60mm) optical zoom for portraits with stunning depth, and up to 5X (120mm) in-sensor zoom for capturing distant scenes with remarkable clarity. Complementing this setup, the 32MP ultra-wide camera offers a 120-degree field of view, enabling users to effortlessly capture sweeping landscapes and group images without compromising on detail.
In contrast, the POCO F7 Pro offers a robust mix of powerful hardware combined with AI-driven enhancements to elevate mobile photography. Similar to its sibling, it features a 50MP main camera with the Light Fusion 800 image sensor for vibrant image capture and an 8MP ultra-wide camera designed for expansive shots. Leveraging the POCO AISP technology, the F7 Pro also includes the UltraSnap feature and dual focal length capabilities for a versatile shooting experience.
Both smartphones come equipped with creative features such as Dynamic Shots that breathe life into still images and various AI tools that add a professional touch to photos and videos, making it an enticing option for aspiring creators.
Immersive Display Technologies with Eye-Care Features
Designed to provide an outstanding visual experience, both the POCO F7 Ultra and F7 Pro showcase ultra-slim bezels and pioneering eye-care technologies that make their displays as comfortable as they are stunning. With peak brightness levels reaching up to 3200 nits, and HBM brightness peaking at 1800 nits, these devices excel in delivering clarity and vibrant HDR effects, even in direct sunlight.
Prioritizing user comfort, the displays utilize Circular Polarization Technology, which mimics natural light for a more pleasant viewing experience. This is further enhanced with features like 3840Hz high-frequency PWM dimming and a 16,000-level auto-brightness adjustment system that adapts seamlessly to changing ambient lighting conditions.
TÜV Rheinland certifications—including Low Blue Light, Flicker Free, and Circadian Friendly—validate the devices’ capabilities in reducing eye strain, enabling users to enjoy prolonged usage without discomfort. Additionally, both models introduce an ultrasonic fingerprint sensor for swift unlocking, providing a seamless transition from standby to active use.
A Premium Design with Exceptional Durability
The POCO F7 Series not only excels in performance but also showcases a design that embodies the essence of a flagship device. Skillfully crafted to captivate, both the F7 Ultra and F7 Pro feature a unique gloss-matte craftsmanship on their glass backs. The F7 Ultra enhances this design with its quad-curved glass, adding ergonomic functionality that makes for a comfortable grip.
A seamless top design introduces a matte metal frame flowing elegantly into the device, imbuing it with a level of sophistication that stands out. The circular segmentation design, paired with an aerospace-grade aluminum deco ring encircling the camera, symbolizes speed and power while maintaining symmetry.
Built for endurance, the POCO F7 Series offers an IP68 rating, ensuring protection against dust and water—an essential feature for today’s dynamic lifestyle. The F7 Ultra is fortified with POCO Shield Glass, the toughest screen protection ever used on a POCO device.
Enhanced Connectivity and Audio Experience
A flagship device demands exceptional connectivity and audio capabilities, and the POCO F7 Series answers this call. Featuring the Surge T1S tuner, a dedicated signal enhancement chipset, both the F7 Ultra and F7 Pro improve cellular performance by up to 37% in mid-high frequencies, while also enhancing Wi-Fi and Bluetooth connectivity by up to 16%.
On the entertainment front, Stereo Dual Speakers deliver an immersive sound experience, and AI Super Cinema elevates both audio and visual quality to transform everyday interactions into cinematic experiences.
Product Availability and Launch Promotions
From March 27 to April 3, POCO fans in the Philippines can seize early-bird deals on the new F7 Series, a limited-time offer not to be missed. The POCO F7 Ultra, available in vibrant Yellow and sleek Black, comes in two configurations: the 12GB + 256GB model, originally priced at Php 36,999, is now available for just Php 34,999. The higher-end configuration, featuring 16GB + 512GB, has seen its price reduced from Php 39,999 to Php 37,999, with an additional Php 1,500 discount when purchased from Lazada. Exclusively available on Lazada, each purchase of the POCO F7 Ultra also comes with a complimentary 50W wireless charger, enhancing the overall value proposition.
The POCO F7 Pro, offered in elegant Black, Silver, and Blue variants, is available in two configurations as well—12GB + 256GB and 12GB + 512GB. During the early bird period, the prices have been significantly lowered from Php 27,999 to Php 24,099, and from Php 29,999 to Php 25,999, allowing fans to save up to Php 4,000. Intended to be sold exclusively through Shopee, the F7 Pro presents a golden opportunity for users to upgrade to unrivaled performance at a competitive price.
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