PUBG MOBILE, one of the world’s most popular mobile games, has joined forces with renowned global luggage brand American Tourister to unveil a unique collaboration launching on December 4, 2024. This partnership blends the virtual and physical worlds, offering fans exclusive in-game items, limited-edition luggage, and exciting esports activations.
A Fusion of Gaming and Travel
At the core of this collaboration is a special PUBG MOBILE-themed version of American Tourister’s iconic ROLLIO collection. The limited-edition range includes a stylish Cabin Spinner luggage and a versatile Backpack, crafted for adventurous, urban travelers ready for their next journey.
The physical collection will be available starting in Q2 2025 in select markets, including Korea, Thailand, Singapore, Malaysia, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Egypt.
Exclusive In-Game Content and Esports Initiatives
In addition to the physical collection, PUBG MOBILE players can look forward to exclusive in-game content inspired by the collaboration. Though details remain under wraps, these updates aim to enhance the PUBG Mobile gaming experience further. Moreover, the partnership extends into esports, with special activations and initiatives set to be revealed soon.
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, shared his enthusiasm for the collaboration:
“American Tourister is an iconic brand known for creating stylish and durable luggage that resonates with young and adventurous travelers. Partnering with them allows us to bring this same spirit into PUBG MOBILE through both in-game content and real-world products, which we know our players will be excited about.”
Nikhil Gupte, Senior Director and Head of Brands at American Tourister Asia, echoed these sentiments:
“This is our first major foray into the gaming world, and we are excited to partner with PUBG MOBILE, a game that aligns with the American Tourister spirit of fun and adventure. We can’t wait to see gamers use our ROLLIO products in both the online and offline worlds!”
Mark Your Calendars
The PUBG MOBILE x American Tourister collaboration update goes live on December 4, 2024. Fans can download PUBG MOBILE for free via the App Store or Google Play Store to explore the exciting new content.
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